MODERN | ELEVATED | SEAMLESS

THE BRAND EXPERIENCE

Capture brand photos that connect, through a full-service collaboration that feels effortless.

Mary Otañez - Brand & Commercial Photographer

ABOUT MARY

I am your creative partner here to elevate your brand with authentic imagery that tells your story and connects with your people.

With over a decade of art production expertise, I specialize in creating authentic imagery and seamless, stress-free photo shoots. From concept to execution, I handle the logistics, styling, and creative direction, ensuring your brand is elevated with intentional, beautiful visuals.

More About Mary

SERVICES

Personal Brand Photography

Personal Brand

Personal Brand photography is all about YOU— capturing your story, your energy, and that magic only you bring to your work. Perfect for business owners who are the face of their brand and want powerful imagery to reflect who they are authentically.

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Commercial Photography

Commercial

Commercial photography takes a wider lens— it focuses more on the product, service, or overall brand presence. Perfect to launch a campaign or elevate your visual identity. My goal is to capture images that feel elevated and authentic, while keeping your brand message front and center.

Contact Mary
Tracy Marcus Fine Jewelry Shoot
“She went above and beyond to elevate my brand and capture my products beautifully.”
— Tracy Marcus, Tracy Marcus Designs

THE PRODUCTION PROCESS

Behind the Scenes Production

Discovery Phase

We'll start with a friendly chat to understand your vision, your brand, and the photos you need. I'll review your brand guidelines, discuss your goals, and brainstorm creative ideas to make your shoot a success.

Pre Production

With my network of stylists and professionals, I'll help you gather the perfect team for your shoot. We’ll collaborate on a mood board, shot list, and styling concepts, then find locations and talent that fit your vibe and budget.

Shoot Day

On the day of the shoot, I'll create a fun and productive atmosphere where everyone feels comfortable. I'll guide the models and team to capture authentic moments that reflect your brand, with you reviewing photos as we go.

Post Production

After the shoot, I'll handle all post-production, including editing and retouching. You'll have a chance to review and select your favorite images, and I'll make sure they're polished to perfection.

Final Delivery

Time to celebrate! Once your gallery is ready, we’ll hop on a final review to make sure every image hits the mark and can be used seamlessly across all your channels. Meanwhile, I'll wrap up contractor pay, receipts, and releases.

THE PRODUCTION TIMELINE

{Example Timeline Only}

PRE PRODUCTION

  • Discovery Call
  • Brand Questionnaire
  • Art Direction
  • Estimate Shoot
  • Estimate Approved
  • Production Kick Off
  • Finalize Shot List
  • Production Schedule
  • Scout Location / Models
  • Book Location / Models
  • Book Crew
  • Production Workbook
  • Pre-Pro Call
  • Call Sheet Sent

DISCOVERY

  • Vision Alignment
  • Brand Moodboard
  • Deliverable Scope
  • Usage Consultation

SHOOT DAY

  • Pre-Light Day
  • Shoot Day(s)
  • Live Tethered Capture
  • On-Set Styling Direction

POST PRODUCTION

  • Back Up Raw Files
  • Cull Imagery
  • Upload for Client (raw)
  • Client Selects
  • Editing Style Approved
  • Editing & Retouching
  • Send Images to Client
  • Client Approval

DELIVERY

  • Send Final Gallery
  • Financial Backup
  • Pay All Contractors
  • Next Steps Call

Let’s elevate your brand with AUTHENTIC imagery that tells YOUR STORY and connects with your people.

FAQ

Personal brand photography is all about you—your story, your energy, and what makes your business personal and unique. These images are tailored to connect directly with your audience and showcase the person behind the brand.

Commercial photography is broader and more product- or service-focused. It’s designed to visually support your larger marketing campaigns, brand identity, and commercial reach.

Because your visuals are your first impression. High-quality, thoughtful imagery builds trust, sets the tone for your brand, and helps you stand out in a noisy market. It elevates how your business is perceived and makes your products or services irresistible.

I like to keep things clear and collaborative. Here’s a general flow:

• Discovery Call – We chat about your goals, brand, and what you’re envisioning.
• Pre-Production – I’ll help create a shot list, gather inspiration, and handle logistics like locations, props, or talent.
• Shoot Day – This is where the magic happens! We follow the plan while staying open to organic moments.
• Editing + Delivery – I carefully retouch and deliver your final images in a way that aligns with your brand—and your timeline.

Every step is intentional so you feel taken care of and confident in what we’re creating.

Don’t worry—I’ll guide you every step of the way. But a few things really help:

• Get clear on your goals – What are these images for? Who are they speaking to?
• Visual inspiration – Mood boards, Pinterest pins, anything that shows your vibe helps us stay aligned.
• Details matter – Make sure your products, wardrobe, and props feel fresh and brand-right.
• Trust the process – We’re in this together, and I’ve got you covered.

I also send over prep materials so you feel supported and ready.

Usage rights define how, where, and for how long you can use the photos. This is especially important when your images are going into ads, packaging, or large-scale campaigns. I ensure transparent, tailored licensing upfront so your assets are protected and ready for commercial use.

Look for someone whose work resonates with you, yes—but also someone who feels like a collaborator. You want a photographer who understands branding, marketing, and storytelling—not just someone who clicks a button. Communication, organization, and shared values are key.

Brand Photography Execution
Mary Otañez on Set
Your brand deserves to be

SEEN, SUPPORTED, & EMPOWERED.

Let's chat about how we can bring your vision to life with authentic imagery and my all-in-one production process.

Schedule a Call

Client Case Studies

Hinoki In Common

Hinoki In Common

Commercial / E-Comm View More
Tracy Marcus

Tracy Marcus

Personal Brand / Commercial View More
Renew Chiropractic

Renew Chiropractic

Personal Brand View More